How to Build a Marketing Plan for a Small Business
A practical small-business marketing plan does not try to be everywhere; it connects one clear buyer problem, two primary discovery channels (such as Instagram and local search), a direct conversational call-to-action (DM or WhatsApp inquiry), and a scheduled follow-up loop for past buyers. If a marketing activity does not lead to a trackable customer conversation or repeat order within 30 days, simplify or cut it.